Fashion, a general term for the style and custom prevalent at a given time, in its most common usage refers to costume or clothing style. The more technical term, costume, has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. This linguistic switch is due to the fashion plates which were produced during the Industrial Revolution, showing the latest designs.[citation needed] For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume and fabrics. The remainder of this article deals with clothing fashions in the Western world.


 Fashion Insight 2011 

With music becoming stagnant, a litigious commercial theatre scene and a deceased film industry, Pakistan thrives on fashion. Be it for glamour or business, fashion has been our saving quarter of 2011 and a designer lawn fiesta in spring next in line expect bigger and better things from the fashion industry this year.
When images on Sunday approached eight of the biggest names in fashion about their activities, their answers surpassed our expectations. Here’s what we can expect from the veterans of the Pakistan fashion fraternity in the year 2011. 

Clothing fashions

 The continually changing fashions of the West have been generally unparalleled either in antiquity or in the other great civilizations of the world until recent decades. Early Western travellers, whether to Persia, Turkey, Japan or China frequently remark on the absence of changes in fashion there, and observers from these other cultures comment on the unseemly pace of Western fashion, which many felt suggested an instability and lack of order in Western culture. The Japanese Shogun's secretary boasted (not completely accurately) to a Spanish visitor in 1609 that Japanese clothing had not changed in over a thousand years. However in Ming China, for example, there is considerable evidence for rapidly changing fashions in Chinese clothing.

Changes in costume often took place at times of economic or social change (such as in ancient Rome and the medieval Caliphate), but then a long period without large changes followed. This occurred in Moorish Spain from the 8th century, when the famous musician Ziryab introduced sophisticated clothing styles based on seasonal and daily timings from his native Baghdad and his own inspiration to Córdoba, Spain. Similar changes in fashion occurred in the Middle East from the 11th century, following the arrival of the Turks who introduced clothing styles from Central Asia and the Far East. The beginnings of the habit in Europe of continual and increasingly rapid change in styles can be fairly reliably dated to the middle of the 14th century, to which historians including James Laver and Fernand Braudel date the start of Western fashion in clothing. The most dramatic manifestation was a sudden drastic shortening and tightening of the male over-garment, from calf-length to barely covering the buttocks, sometimes accompanied with stuffing on the chest to look bigger. This created the distinctive Western male outline of a tailored top worn over leggings or trousers.
An important part of fashion is fashion journalism. Editorial critique and commentary can be found in magazines, newspapers, on television, fashion websites, social networks and in fashion blogs. At the beginning of the 20th century, fashion magazines began to include photographs or (PicS) and became even more influential than in the past. In cities throughout the world these magazines were greatly sought-after and had a profound effect on public taste. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years). Vogue, founded in the US in 1892, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap colour printing in the 1960s led to a huge boost in its sales, and heavy coverage of fashion in mainstream women's magazines - followed by men's magazines from the 1990s. Haute couture designers followed the trend by starting the ready-to-wear and perfume lines, heavily advertised in the magazines, that now dwarf their original couture businesses. Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows like Fashion-television started to appear. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the industry. However, over the past several years, fashion websites have developed that merge traditional editorial writing with user-generated content. New magazines like Runway Magazine, which is led by Nole Marin from America's Next Top Model, have begun to dominate the digital market with digital copies for computers, iPhones and iPads. Sporting a different view, a few days after the 2010 Fall Fashion Week in New York City came to a close, Fashion Editor Genevieve Tax said, "Because designers release their fall collections in the spring and their spring collections in the fall, fashion magazines such as Vogue always and only look forward to the upcoming season, promoting parkas come September while issuing reviews on shorts in January." "Savvy shoppers, consequently, have been conditioned to be extremely, perhaps impractically, farsighted with their buying.
Fashion Videos

Intellectual property

Within the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. To "take inspiration" from others' designs contributes to the fashion industry's ability to establish clothing trends. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success. Intellectual property rules that interfere with the process of trend-making would, on this view, be counter-productive. In contrast, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies.
In 2005, the World Intellectual Property Organization (WIPO) held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium businesses and promote competitiveness within the textile and clothing industries.
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Fantasy Eye Makeup

Fantasy eye makeup can create dramatically different eyes for a variety of different occasions. Whether it’s a celebrity look, a bit of sparkle, or lash drama, the wide variety of unique eye makeup products available today make it easy to achieve the look you want!

When to Wear Fantasy Eye Cosmetics

While you probably won’t want to wear fantasy, highly dramatic, or character makeup to work, there are plenty of other places to wear fantasy eyes. Occasions or venues may include:

* Parties/clubs
* Evenings out
* Special photographs or glamor shots
* Costume parties or Halloween events

Although the specific style of dramatic eye makeup will differ depending on the look you want to achieve, there are several aspects commonly used for these eye makeup ideas.

Fantasy Eye Makeup

Best Makeup Styles

When you're experimenting with your look the first thing to do is examine a wide range of styles.
Then choose one or two ideas from the makeup look you like and incorporate it into your regular beauty routine.
It's important to alter your look in stages. This helps you to "ease into" a look and become comfortable wear it.
The pages below reveal favorite makeup looks you can do using simple professional makeup techniques. Find a look you like and then modify it into your own special look.

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